GreenEarth Cleaning is the world’s largest brand of environmentally friendly dry cleaning. The GreenEarth brand name refers to an exclusive dry cleaning process that replaces the petrochemical solvents traditionally used in dry cleaning with liquid silicone. Liquid silicone is an odorless, colorless solution that is an excellent carrier for detergents, has ideal properties for fabric care and is better for the environment. The GreenEarth Cleaning process is patented, and its name and logo are trademarked (there are no “generic” forms of GreenEarth). Any dry cleaning in silicones (in any percentage) is covered under GreenEarth’s intellectual property.
Why is it better for the Earth? The liquid silicone used in the GreenEarth process is a safe, natural byproduct of sand. Liquid silicone degrades into sand (SiO2) and trace amounts of water and carbon dioxide if spilled or released to the environment. It is recognized as safe for air, soil and water, not classified as a volatile organic compound (VOC) by the U.S. EPA, and doesn’t contribute to smog formation. The EPA does not regulate silicone’s use in dry cleaning or any of its many other applications.
Why Is It Better For Clothes? Cleaning in GreenEarth silicone solution is different in two important ways. First, it has very low surface tension, and is very light in weight. Surface tension is what causes water to “bead up” on fabric. GreenEarth’s low surface tension allows it to more effectively penetrate the fabric fibers and lubricate away the dirt particles. And because it weighs a lot less than perc, silicone cleans and rinses more gently, reducing wear and tear on fabrics. Second, liquid silicone is chemically inert, meaning it does not chemically react with textile fabric or dyes during the cleaning process. This minimizes abrasion to and/or swelling of fabric fibers, eliminates traditional issues with removal of dyes and optical brighteners, helps maintain the soft hand of garments, and prevents shrinkage. Result? A wider variety of clothes can be safely cleaned with GreenEarth. Delicate silks, suede and leather trims, beads, sequins, painted garments, specialty buttons and trims, couture garments, heirloom fabrics and other “problem” items are no problem at all. And, unlike petroleum based solvents like perc or hydrocarbon, liquid silicone is odorless, so there is no lingering chemical smell on clothes.
Why Is It Better For People? Traditional dry cleaning leaves a telltale chemical odor on clothes, but clothes cleaned in GreenEarth have absolutely no odor. Clothes are fresh and clean right out of the bag. Most people find petrochemical residue distasteful, but some people with asthma and skin sensitivities find it can make them sick. GreenEarth solution is non-allergenic and non-irritating; it is so safe you could rub it on your skin. In fact, you probably already do. That’s because GreenEarth solution is pure liquid silicone, the same base ingredient found in everyday shampoos, conditioners, skin lotions and antiperspirants.
GreenEarth is also beneficial to people who work in or live near dry cleaning stores, because they no longer have to worry about the dangers of exposure to perc (short for perchloroethylene, the petrochemical used by most cleaners). According to the EPA, over-exposure to perc can lead to headaches, dizziness, skin and eye irritation and other health effects, including an increased risk of cancer. Seniors, young children and pregnant women are especially vulnerable. People who work in or live near a GreenEarth dry cleaning store have absolutely nothing to worry about. GreenEarth’s cleaning system is safe to work with, safe to dispose of and safe to breathe. Employees especially love working in an odorless dry cleaning shop.